I was commissioned as a freelancer by the design studio Tales of Tomorrow after reaching out to them with an initial visual pitch. The project involved creating a series of short motion pieces interpreting their brand motto: “Trust, love, joy.” I developed a series of short animations exploring the moto concept through typography and abstract visual elements. From the initial set, four final videos were selected as deliverables: two more typographic and structured, and two more playful and experimental in tone.
Across the series, I introduced an organic, soft-shaped visual element interacting with the typography, creating a contrast between fluid forms and stronger typographic compositions.