Fundamental Berlin

3D MODELLING. ART DIRECTION. MOTION DESIGN. BRAND IDENTITY. AI WORKFLOWS

At Fundamental Berlin, as Head of Design, I led a series of visual and product development projects across physical and digital outputs. As part of the creative process, we explored reimagining some of our best-selling products through digital renders. The concept combined traditional homeware settings with more surreal compositions, shifting the focus from product presentation to visual storytelling. I developed the project from concept to final delivery, leading the creative direction and using 3D modelling, rendering, photogrammetry, and AI workflows.

The visuals were used across paid advertising, social media, and brand identity.

Fundamental Berlin @Milan Design Week 2026

Flower arrangement by Hamish Powell

Tales of Tomorrow

3D DESIGN. 3D MODELLING. ART DIRECTION. MOTION DESIGN

I was commissioned as a freelancer by the design studio Tales of Tomorrow after reaching out to them with an initial visual pitch. The project involved creating a series of short motion pieces interpreting their brand motto: “Trust, love, joy.” I developed a series of short animations exploring the moto concept through typography and abstract visual elements. From the initial set, four final videos were selected as deliverables: two more typographic and structured, and two more playful and experimental in tone.

Across the series, I introduced an organic, soft-shaped visual element interacting with the typography, creating a contrast between fluid forms and stronger typographic compositions.

I was later approached by the same design studio to support the launch of Kenton Thatcher’s book Sessions, a photography book and exhibition project.

My role was focused on creating a realistic 3D representation of the book, based on their design.

I recreated the book in 3D with a focus on material realism, lighting, and physical presence, ensuring it could be presented convincingly within the exhibition context.

SFISTIKATED

3D DESIGN. ART DIRECTION. MOTION DESIGN. LOGO DESIGN

SFISTIKATED is a Portuguese duo blending electronic music with elements of hyperpop, grime, and glitch. I was commissioned to develop the visual identity for their debut album, Perpetual Motion, following an initial connection through one of my personal Bratz-inspired 3D works.

The visual concept was built around a broken crystal artwork by designer and artist João Fonseca, which established the foundation for the project’s visual language. I developed the full visual system for the album, including digital and physical vinyl covers. I also created 3D doll versions of the two members using photogrammetry, translating their identities into stylised digital characters. The visuals were used across the album release, including physical packaging and digital promotional material.

Surreal Object Studies

3D MODELLING. 3D ANIMATION. MOTION DESIGN. VFX

An ongoing series of personal 3D explorations developed over several years, born from my process of self-learning 3D and experimenting with new techniques, materials, and visual ideas.

Through this process, I began transforming familiar objects and organic forms into surreal digital environments, creating dreamlike scenes where everyday elements are removed from their original context and reimagined through unexpected materials, scale, and composition.

The series continues to evolve as an ongoing visual research, reflecting my interest in world-building, material experimentation, and creating visuals that sit between reality and fantasy.

Studio Blup

3D DESIGN. 3D MODELLING. CGI. LOGO DESIGN. BRAND IDENTITY

During my time at Studio Blup, I contributed to a range of branding, motion and 3D projects across digital and physical applications. I developed logo explorations for Blup Gen, the studio's initiative focused on connecting and supporting emerging creative talent through events, collaborations and community-led projects.

Alongside this, I designed animated graphics for the studio's merchandise and created a highly detailed 3D model of a Sally Hansen nail polish bottle for use in a photorealistic brand animation.

The work combined brand identity, motion design and product visualisation, adapting each deliverable to different formats while maintaining a consistent visual language.

Sac Objects

VIDEO. EDITING

I collaborated with Sac Objects during a photoshoot for the brand, creating a short fashion film to capture the pieces through a more experimental visual approach. Using a camcorder, I developed a raw and intimate visual language inspired by early digital imagery.

Through handheld footage, close-up details, and movement-driven compositions, I focused on highlighting the textures, forms, and relationship between the objects and the body.

JUNO JUNO

VIDEO. EDITING

I collaborated with Juno Juno during a photoshoot for the brand, creating additional video content using a camcorder to complement the main visual production. The footage explores the atmosphere of the shoot through a raw and nostalgic lens, focusing on movement, styling details, and the textures of the garments. Using a handheld camcorder, I developed a more intimate visual language inspired by vintage digital aesthetics.

The final video content will be released alongside the upcoming shoot.

Jacaranda

HAND KNITTING. ART DIRECTION. GRAPHIC DESIGN

A collaborative project where I co-created a handmade knitwear brand, developing the pieces and building its visual identity from concept to final imagery. I led the art direction for the video content, creating a visual language around texture, movement, and material exploration. The collection featured handcrafted details such as crystal embellishments and knitted chain garments, which became key elements of the visual storytelling.

JACARANDA

KNITWEAR

CRYSTAL COLLECTION

JACARANDA KNITWEAR CRYSTAL COLLECTION