Jacaranda

HAND KNITTING. ART DIRECTION. GRAPHIC DESIGN

JACARANDA

KNITWEAR

CRYSTAL COLLECTION

JACARANDA KNITWEAR CRYSTAL COLLECTION

A collaborative project where I co-created a handmade knitwear brand, developing the pieces and building its visual identity from concept to final imagery. I led the art direction for the video content, creating a visual language around texture, movement, and material exploration. The collection featured handcrafted details such as crystal embellishments and knitted chain garments, which became key elements of the visual storytelling.