At Fundamental Berlin, as Head of Design, I led a series of visual and product development projects across physical and digital outputs. As part of the creative process, we explored reimagining some of our best-selling products through digital renders. The concept combined traditional homeware settings with more surreal compositions, shifting the focus from product presentation to visual storytelling. I developed the project from concept to final delivery, leading the creative direction and using 3D modelling, rendering, photogrammetry, and AI workflows.
The visuals were used across paid advertising, social media, and brand identity.